I’m quite certain I’ve never shopped at United Colors of Benneton before, and am now quite certain that I never will.

Benetton, the Italian family-controlled clothing empire, looks set to raise a few eyebrows, as it unveiled a new worldwide communication “Unhate” campaign that features political and faith leaders like Pope Benedict XVI, German chancellor Angela Merkel, French president Nicolas Sarkozy, Barack Obama and Hugo Chavez kissing.

The idea and motives are both silly and pathetic.


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