1. Experts can be clueless.
2. Customers cannot tell you what they need.
3. Jump to the next curve.
4. The biggest challenges beget best work.
5. Design counts.
6. You can’t go wrong with big graphics and big fonts.
7. Changing your mind is a sign of intelligence.
8. “Value” is different from “price.”
9. A players hire A+ players.
10. Real CEOs demo.
11. Real CEOs ship.
12. Marketing boils down to providing unique value.
Bonus: Some things need to be believed to be seen.